SDSU Payne School of HTM Logo Design

These designs express a range of themes from a lock and key element which represents both Hotels and Tourism as well as a worldly iconic feel of a globe & world travel taking you from point A to B.

These logo designs were created to express a number of different elements that the Payne School of Hotel Tourism and Management at SDSU, has to offer students. It was asked in the initial meeting that the logo would express the feeling of a long established relationship that the college has had with the Hotel Tourism industry while connecting it to the unbelievable weather that the area of San Diego has to offer.

I took it upon myself to try and represent the look and feel of sunlight within most of these logo designs in conjunction with the request that it had the look and feel of the city. These designs had been presented to the Payne School of Hotel Tourism and Management but never implemented within their informational material. Yet even so I believe they clearly represent the look and feel of not only San Diego State but that of sunny Southern California.

Created & designed by Bryant W