The LA Police Gear: Live Action Christmas Zombie Comic #2 was created and designed as an Email blast sent out to all of LA Police Gears military and police clientele.
The concept and storyline for this second zombie comic was created by Bryant W. This email blast had been sent out to all of LA Police Gears email recipients on in November of 2011. The Concept was to create an interesting way to display military and police products within an email advertisement directed towards the companies massively devoted patrons.
The final project was seen in the tactical industry (at the time) as a fresh new take on how to advertise police gear through a viral marketing campaign. The Goal was to entertain the consumers while also getting them to click on any of the products on the screen and be lead onto the LA Police Gear site where they could in return buy the products.
The Email Blast was coded so that all products and weapons shown being used by the Hero could be clicked on and you were then linked to its corresponding product page where you could buy them.
The final design was viewed by well over 65,000 thousand people and the response was overwhelmingly positive so much so that LA Police Gear had me complete a third installment in 2012