Brief: Energy-X Lip Balm is an energy lip balm is simply a lip care application that moisturizes and protects your lips while raising your metabolism, increasing ones energy. Energy-X was looking to create an illustrated action sports Facebook campaign to promote the brand over social media so they reached out for illustrations and advertising materials to be used on their Facebook page.

Solution: The Creation of layered illustrated imagery to entice their campaign demographic of 15-25 year old males interested in action sports to interact with Energy-X’s Facebook page by having them post videos. Each illustration connected to an action sport that Energy-X felt relevant to their client base from surfing to skateboarding.